As one of the oldest and best e-commerce sites, having an active existence since 1994, Amazon was founded by Jeff Bezos and launched one year later in 1995. In spite of the collapse of the dot-com bubble in the late 1990′s, Amazon has been able to survive through heavy competition and has remained profitable all along.
Though the company had originally started as an online bookstore, the company today deals in everything from electronics, computer software, food, furniture, kitchen items, toys, games jewellery, beauty products, clothing and a lot much more. While this company’s global headquarters is located in Seattle, Washington’s Beacon Hill, it has been able to establish separate websites in Canada, Germany, France, China, Japan and the United Kingdom.
The key factor which contributes to the popularity of this company and makes it stand out in crowd, is the candid reviews it offers and the products it recommends to its customers. The best part about Amazon is that, it not only includes the good reviews by customers but also believes in presenting the bad reviews, as it believes in letting the truth loose. One of the other features which contributes to its popularity amongst people is that, the users are able to not only submit the reviews but also comment on them. Being an open forum, the site provides a lot of interaction. However, at the same time, it also invites malpractices by anonymous web reviewers, which causes the site to loose at least one critic in every 50 reviewers.
Apart from being one of the oldest e-commerce sites, Amazon also has to its credit of being one of the first online businesses using affiliate marketing program. In fact, Amazon has been reported to derive about 40% of its sales from affiliates. The Amazon affiliates have the liberty to access Amazon catalogue directly on their websites. This they can do by using the Amazon Web Services XML Service. With over 900,000 members in its affiliate programs, Amazon’s worldwide web sites provided nearly 1.3 million sellers the opportunity to sell their products.